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 <copyright>Copyright (c) 2007 Cognos Incorporated</copyright>
 <pubDate>Thu, 29 Nov 2007 4:18:38 PM -0500</pubDate>
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 <title>In Conversation with OPG Wholesale: How They Succeeded with the Help of Cognos Consulting and Training</title>
 <link>http://support.cognos.com/supportlink/features/fa_0703_02.html</link>
 <description>OPG is an international retail and distribution company for pharmaceuticals and medical supplies</description>
 <pubDate>01/03/2007</pubDate>
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 <title>Classroom versus On-site Training: Which Will Work for You?</title>
 <link>http://support.cognos.com/supportlink/features/fa_0704_05.html</link>
 <description>When planning your training requirements there are many things to consider</description>
 <pubDate>01/04/2007</pubDate>
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 <title>Transforming Business Through Performance Management</title>
 <link>http://support.cognos.com/supportlink/features/fa_0707_01.html</link>
 <description>Part 4 in the &quot;Reporting: A Catalyst for Performance Management&quot; series</description>
 <pubDate>01/07/2007</pubDate>
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 <title>Software Training: Make the Case</title>
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 <description>This article will equip you with facts and rules of thumb that will help you find and recommend the best training for you, for your group, or for your organization.</description>
 <pubDate>01/12/2007</pubDate>
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 <title>Life Sciences: BI Competency Center for Pharmaceuticals</title>
 <link>https://secweb.cognos.com/innovationcenter/members/pdfs/bicc_for_pharmaceuticals.pdf</link>
 <description>Lower profit margins, increasing competition, and regulatory compliance are all driving pharmaceutical companies to seek greater efficiencies and reduce costs. Tactical BI deployments can help, but these companies need true enterprise-wide BI to gain a common baseline for managing the business. BI Competency Centers (BICCs) provide the centralized knowledge and best practices needed to make broader BI initiatives possible. The Cognos Innovation Center recently conducted a study of four major pharmaceutical firms to document the real-world challenges of designing, establishing, and maturing a BICC. </description>
 <pubDate>21/07/2007</pubDate>
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 <title>The Performance Manager (book abstract)</title>
 <link>http://www.cognos.com/pdfs/general/bk_performance_mgr.pdf</link>
 <description>The Performance Manager-Proven Strategies for Turning Information into Higher Business Performance is a how-to book that looks at the partnership between decision-makers and the people who provide the information that drives better decisions. It offers suggestions for 42 decision areas or information &quot;sweet spots,&quot; addressing the need to not only understand data, but to plan and monitor performance.</description>
 <pubDate>10/06/2007</pubDate>
 <guid>http://www.cognos.com/pdfs/general/bk_performance_mgr.pdf</guid>
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 <title>Financial Services: Branch Performance </title>
 <link>http://www.cognos.com/innovationcenter/blueprint_bankfin.html</link>
 <description>This Blueprint was developed to help retail banks perform detailed top-down and branch-up revenue and expense planning to ensure organization-wide alignment with strategic objectives.</description>
 <pubDate>04/06/2007</pubDate>
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 <title>Financial Services: Corporate Banking Customer Segment Performance</title>
 <link>http://www.cognos.com/innovationcenter/blueprint_bankfin.html</link>
 <description>This blueprint enables commercial, corporate and investment banks to create profit and loss statements for customer segments or for large, individual corporate customers. It allows managers to report on and analyze profitability and plan initiatives to improve segment results.</description>
 <pubDate>29/05/2007</pubDate>
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 <title>Financial Services: Insurance Product Profitability</title>
 <link>http://www.cognos.com/innovationcenter/blueprint_bankfin.html</link>
 <description>Insurance Product Profitability Performance Blueprint lets insurers create business segment profit-and-loss statements and balance sheets by product line, product, and brand. The Blueprint allows business analysts, product managers, and finance executives to report on and analyze profitability, to create P&amp;Ls and balance sheets, and to plan initiatives to improve business segment results.</description>
 <pubDate>12/05/2007</pubDate>
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 <title>Financial Services: Retail Banking Customer Segment Performance</title>
 <link>http://www.cognos.com/innovationcenter/blueprint_bankfin.html</link>
 <description>This blueprint enables retail banks to create profit and loss statements at the customer segment level and report on and analyze profitability. It also helps managers plan sales and marketing initiatives to improve segment results.</description>
 <pubDate>27/04/2007</pubDate>
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 <title>Financial Services: Risk Adjusted Profitability</title>
 <link>http://www.cognos.com/innovationcenter/blueprint_bankfin.html</link>
 <description>Developed in cooperation with IBM, this Blueprint enables financial institutions to incorporate risk calculations into an enterprise-wide, distributed profitability management process.</description>
 <pubDate>19/04/2007</pubDate>
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<item>
 <title>Manufacturing: Sales and Operations Planning</title>
 <link>http://www.cognos.com/innovationcenter/blueprint_manufacturing.html</link>
 <description>This Blueprint allows management to reconcile sales and demand forecasts with supply plans using a single, integrated performance management framework that ensures enterprise-wide alignment.</description>
 <pubDate>07/04/2007</pubDate>
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<item>
 <title>Manufacturing: Trade Promotion Management</title>
 <link>http://www.cognos.com/innovationcenter/blueprint_manufacturing.html</link>
 <description>This Blueprint enables brand and category managers as well as sales executives to evaluate multiple trade promotion scenarios, helping to effectively plan promotional activities that will lead to the greatest increases in sales and margins.</description>
 <pubDate>27/03/2007</pubDate>
 <guid>http://www.cognos.com/innovationcenter/blueprint_manufacturing.html</guid>
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<item>
 <title>Life Sciences: Clinical Trials</title>
 <link>http://www.cognos.com/innovationcenter/blueprint_pharma.html</link>
 <description>This Blueprint helps pharmaceutical companies better anticipate clinical trial resource requirements and accompanying expenses in order to comply with FDA filing requirements.</description>
 <pubDate>18/03/2007</pubDate>
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 <title>Life Sciences: Clinical Trial Enrollment Forecasting</title>
 <link>http://www.cognos.com/innovationcenter/blueprint_pharma.html</link>
 <description>This Blueprint offers analytics to help ensure adequate patient participation and facilitate collaboration between managers, analysts, and individual investigator sites. It links enrollment data to financial data to show the dollar effect of differing enrollment projections.</description>
 <pubDate>02/03/2007</pubDate>
 <guid>http://www.cognos.com/innovationcenter/blueprint_pharma.html</guid>
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 <title>Life Sciences: Sales Quota Allocation</title>
 <link>http://www.cognos.com/innovationcenter/blueprint_pharma.html</link>
 <description>This Blueprint leverages Cognos 8 Planning and Cognos 8 BI to enable incentive compensation analysts and sales managers to determine the proper sales quota for each territory, addressing changing market conditions while meeting corporate revenue objectives.</description>
 <pubDate>13/02/2007</pubDate>
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 <title>Life Sciences: Sample Optimization</title>
 <link>http://www.cognos.com/innovationcenter/blueprint_pharma.html</link>
 <description>This Blueprint enables pharmaceutical executives to develop and implement sample allocation plans that are in line with corporate revenue objectives.</description>
 <pubDate>28/01/2007</pubDate>
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 <title>Government: Program Objective Memorandum (POM)</title>
 <link>http://www.cognos.com/innovationcenter/blueprint_publicsector.html</link>
 <description>This Blueprint allows U.S. government agencies to make better resource allocations and shorten the Program Objective Memorandum (POM) submission cycle by months.</description>
 <pubDate>22/01/2007</pubDate>
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<item>
 <title>Government: Enrollment and Tuition Planning for Higher Education</title>
 <link>http://www.cognos.com/innovationcenter/blueprint_publicsector.html</link>
 <description>Colleges and universities can use this Blueprint to align forecasts for student enrollment and tuition revenue with faculty, staff, and resource requirements, and plans for future growth.</description>
 <pubDate>03/01/2007</pubDate>
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 <title>Retail: Store Development</title>
 <link>http://www.cognos.com/innovationcenter/blueprint_retail.html</link>
 <description>This Blueprint offers integrated financial planning capabilities that let retailers easily understand which store development plans deliver the highest business benefits, best returns and greatest support for corporate objectives.</description>
 <pubDate>20/12/2006</pubDate>
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